An Assistant that books Painting Contractors 20% more estimates on autopilot without wasting money on lead gen.
↓TEST THE ASSISTANT BELOW↓
Painting Contractors, you might think you have a lead problem - when it's really a conversion problem.
😞Tire-kickers ghost your estimates because they're just price-shopping. Waste of time and gas money.
😖Homeowners pick cheap Craigslist guy because they don't see your credibility and prep work
😩You miss calls from homeowners and then waste 3 days trying to get back in touch
☹️Referrals are unpredictable
😢No system ready to book interior jobs for the Winter means those seasons are quiet and anxious
This is why spending more money on Angi, Thumbtack, or Yelp is often wasted, because you end up with the same problems.
The Solution? 💡
A system led by an intelligent Assistant to filter out the trash, make you the obvious choice in your area, and automatically convert website traffic into booked estimates.
Enter BaseRock...scroll down ↓
What You Get ↓
See what The BaseRock Assistant does for you below...
Never lose an estimate to a missed call.
It texts back missed calls fast
You spend a lot of time on the job, on the road, I know you're going to miss calls.
Instead of spending your evenings trying to get back in touch with them, The BaseRock Assistant sorts it for you:
Call comes in. You miss it.
The system automatically texts them back "Sorry, I'm just on a job at the moment, what are you looking to get done?"
It then qualifies them, gets their details, and, if they qualify, books them in for an estimate.
All done for you.
Never waste time and gas money on tire-kickers again...
It qualifies leads
When someone gets in touch, our system automatically gets answers to the questions you need first.
- "What is your budget for the work?"
- "Will the homeowner be around for the estimate?"
- "How soon are you looking to get the work done?"
If they qualify, the system automatically gets them booked onto your calendar for an estimate.
If they don't qualify, we'll let them know you will get in touch. This means you still capture their details, but you can decide what happens next.
All done for you.
Stop losing jobs because the homeowner ghosted your quote...
It auto-follows up on quote to make sure you win the job
When the homeowner receives your quote but doesn't get back, most of the time it's because of indecision. Indecision leads to 'oh let me get back to it later'. And then, before you know it, they forgot about you.
The BaseRock Assistant automatically follows up on your quote to gently remind the homeowner and encourage more of them to convert to booked jobs.
Build the Credibility that makes the cheap Craigslist guy looks like a terrible option...
It auto-gathers more 4* & 5* Google Reviews
BaseRock automatically gathers 4* and 5* Google reviews from customers by reaching out consistently for one from your best jobs.
Both of these help build your credibility and over time, you'll also be found higher in Google when homeowners are searching online - so you can still charge what you're actually worth and look like the obvious choice in your area.
Referrals are your best customers, but waiting for them is unpredictable and reaching out yourself feels desperate...
It auto-reaches out to get more referral business
The BaseRock Assistant auto-reaches out for you to your past customers and gently follows up with them to see if they have referrals.
This gets people talking about you to their friends, building buzz about you in your local area automatically, without you having to have any awkward conversations or feel desperate for asking.
Re-activate your database to book estimates for interior work when you need them most...
It automatically contacts your chosen lists in bulk to book more estimates
As you build up a list of past customers and old leads, a chunk of them have interior work they've been putting off - the classic "we'll get around to it someday."
The BaseRock Assistant reaches back out to that list in autumn - while people are still in spending mode - to pull those jobs forward and start stacking booked estimates before the slow season hits.
So instead of sitting around wondering if it's going to be another dead winter, you're filling your calendar.
Dashboard + Mobile App
You'll get a mobile app you can manage everything, including:
- Lead conversations
- View your Calendar
- Dashboard to see opportunities & pipeline
Operate your business like a pro - all from your phone, on the go.
Completely Done-For-You Setup.
No technical work required.
Our team will set up the entire BaseRock system for you in the first few days of onboarding. You don't need to lift a finger.
Once it's live, it's completely automated, working for you in the background.
Everything managed from your phone.
How It Works
1. Book your Call
Book a call to get started. We'll answer any questions you have, show you how things work, and get your account setup if you're a fit.
2. System Build...
After your account is activated, our team will build your system for you. This is your onboarding period. (At the moment takes around 10 days).
3. Launch Call
Once it's built, we'll have a short virtual meeting where we will show you your system and hand over the keys!
Pricing
The average painting job is around $3,000. BaseRock is $299/mo. So if it gets you just one job a year - it's basically paid for itself FOR THE ENTIRE YEAR.
Frequently Asked Questions
I don't want something that sends robotic or cringy messages.
Agreed. Scroll up to the interactive chat window and test it yourself!
Will it quote prices to leads?
We have multiple versions of the Assistant - so we'll build it to your preference during onboarding. If you want it to quote, it will. If you don't want it to quote, it won't.
Is the AI going to make stuff up to my customers?
No. The assistant has one job: getting new leads booked in for an estimate. This will be based on the information you give us during onboarding.
If someone asks something it doesn't know, it doesn't guess. It tells them it'll check with the team, and you get notified straight away so you can reply yourself.
Once the estimate is booked, the assistant switches off for good. After that, automated messages handle the follow-ups on quotes, reviews and referrals. If a customer replies, you get notified and the conversation is yours. Replies at that stage are usually personal and specific to the job, so they're best coming from you. The automation's done the hard part: getting them to act or reply..
Do I have to set this up myself?
No. Our team sets up the entire system for you in the first few days of onboarding after your account is activated.
Do I need a laptop or can I run everything from my phone?
No laptop needed. We build everything into your own custom mobile app, so you run and manage everything on the go from your phone.
Do I need a separate SMS service for messages?
Yes - it's regulation required - but don't worry, we set this up for you during onboarding. We handle A2P compliance and 10DLC registration so your messages get delivered legally. We also set up the forwarding rule, so if a customer calls your BaseRock number, it rings your preferred line. They never know the difference.
Can I jump in and take over a conversation?
Yes absolutely. The Assistant will be programmed to turn itself off if you manually send a message in the conversation, acting a signal to the assistant that you'll be taking things from here.
I work solo, will this work for me?
Absolutely. BaseRock can boost your ROI on traffic whether you're a sole trader, have a few employees, or are a larger business with many employees.
How long is the contract?
There is no contract. You simply pay monthly, and can cancel anytime.
We only keep you over the long-term if you love our product month-in month-out.
Do I need a website first?
No. Currently and for a limited time only, our team can build a beautiful professional website for you as part of your onboarding.
Who is BaseRock for?
BaseRock has been built specifically for Painting Contractors in the USA.
Who is the architect behind BaseRock?
We cut our teeth as an agency garnering over 6 years of experience building out complex automations and marketing for local businesses, mid-sized and large companies in the US, advising Google, being featured on a billboard in Times Square, New York, being nominated as a Multi-Award Finalist for our AI work, and racking up a 4.9/5 star rating on Clutch.
© BaseRock 2026
All Rights Reserved